Europe String

All internet-savvy budget travel deal hunters know of Sherman’s Travel — the site and its print version. Since 2002, we have been browsing Shermans Travel for travel bargains. And now, it boasts of more than 3.5 million subscribers every Wednesday.
And behind this successful online (and now print) venture is non other than Mr. James Sherman. I’ve long wanted to pick this man’s brains (apart from the above success, he is also a graduate of Stanford and Harvard!) but, I was not lucky enough to cross his path during his and my travels.
BUT… thanks to Gita… I …read more

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More and more “old media” are embracing technology and the web by putting up websites to match or supplement the printed version.
ShermansTravel.com is doing it the other way around. The famous discounted travel offer site has entered the publishing world by publishing a spin off.
Sherman’s Travel (the printed version) is a quarterly magazine targeting travelers who want “luxury value”. You know those who want great amenities at better (not necessarily cheaper) prices. It’s perfect for those who wants to travel in style but at a price that does not include paying for the booking agent’s son’s tuition.
The first …read more

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